# \[Playio JP Case Study] TREEPLLA Achieves 234% ROAS through Playio Japan Campaign
### **TREEPLLA Introduction**
TREEPLLA specializes in casual tycoon games featuring feline-themed IPs such as *Cat Snack Bar: Cute Food Games*, *Office Cat: Idle Tycoon Games*, and *Lumbercat: Cute Idle Tycoon*. Approximately 98% of their mobile game downloads and revenue come from their cat-themed games.
In May 2024, alongside the launch of *Office Cat: Idle Tycoon Games*, TREEPLLA executed a Playio campaign in South Korea, achieving an impressive D30 ROAS of 209%. Building on this success, TREEPLLA extended the campaign to Japan, resulting in an even higher D30 ROAS of 234%.
(Last Campaign Case Study Link),
* [Playio ads\_\ Case Study](https://playioads.oopy.io/88afac68-0540-46ce-832a-363ca3749dc4)
### **Introducing Cat Snack Bar: Cute Food Games and Office Cat: Idle Tycoon Games**
*Office Cat: Idle Tycoon Games* is a casual tycoon game where players become the boss of a team of cats, building a business empire through a sleek office complex. *Cat Snack Bar: Cute Food Games*, on the other hand, is an idle tycoon cooking game where players manage a bustling restaurant with cat chefs and patrons. The game reached the #1 spot in worldwide downloads for casual idle mobile games soon after its release.\*
* Source: SensorTower
### **234% ROAS Achieved with Playio Japan Campaign**
TREEPLLA leveraged Playio Japan to launch advertising campaigns for both *Cat Snack Bar: Cute Food Games and Office Cat: Idle Tycoon Games*. By targeting Japan's mobile gaming audience, which favors IP-driven games, the campaigns were tailored for localization and achieved broad appeal. This strategic approach led to a balanced male-to-female player distribution.
\[Changes in the Number of IP Titles in the Annual TOP 100 Games (2017–2023)]
Source:Spicemart Inc. 2024 Japan IP Market Research
Notably, *Office Cat: Idle Tycoon Games* achieved an impressive D30 ROAS of 234%, while *Cat Snack Bar: Cute Food Games* recorded a D14 ROAS of 101%, demonstrating TREEPLLA’s ability to effectively capture the interest of Japanese mobile gamers.
| Game Name | CVR | D1 Retention | D3 Retention | D7 Retention | ROAS |
| -------------------------------- | --- | ------------ | ------------ | ------------ | -------- |
| *Office Cat: Idle Tycoon Games* | 59% | 56% | 43% | 33% | **234%** |
| *Cat Snack Bar: Cute Food Games* | 56% | 52% | 46% | 36% | **101%** |
#### **The Growing Global Gaming Market**
The global gaming market is projected to grow to $363.1 billion (502 trillion KRW) by 2027, which is 3.4 times larger than the film industry and 2.3 times larger than the music industry.\* The mobile gaming sector, with its diverse IP-based and cross-platform offerings, is expected to contribute significantly to this growth.
* Source: Korea Creative Content Agency, 2024 Gaming Industry Report
Playio continues to support localized marketing campaigns beyond South Korea, including in the U.S., Japan, and Taiwan. Since launching in Japan in April, Playio Japan has achieved 100,000 MAUs and laid the groundwork for further success by participating in events like the 2024 Tokyo Game Show, where it connected with Japanese developers and gaming companies.
Expanding globally doesn’t have to be difficult! With Playio, you can execute campaigns in foreign markets with the same ease as in South Korea. Work with Playio's expert campaign managers to grow your presence in international markets.
Marketing by Playtime!
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