# Case Study: Hello Games Achieves 195% D30 ROAS for "Hamtopia: Merge Dream Shopping Mall" Through Tar
### **Client Overview**
Hello Games, based in China, is a global gaming company that develops high-quality casual games and digital entertainment platforms. With a diverse portfolio that includes casual, simulation, and combat games, Hello Games has reached number one in game rankings across Asia, Europe, and the US, boasting over 50 million cumulative downloads.
### **Game Overview: "Hamtopia: Merge Dream Shopping Mall"**
"Hamtopia: Merge Dream Shopping Mall" is a management simulation game featuring charming, cartoon-style illustrations and a lively rhythm-based puzzle format. Players run their own hamster shopping mall, expand their unique universe, and engage in merge games to earn points, providing a multifaceted gaming experience all within one title.
### **The Challenge:**
* **KPI**: Achieve 50% D7 ROAS
### **Strategy & Solutions**
To drive player engagement and optimize ROAS, "Hamtopia: Merge Dream Shopping Mall" implemented a comprehensive marketing campaign that blended various tactics, including banner ads, app pushes, and community-driven events.
1. **Targeted Banner Marketing and Time Quests**
Leveraging the game's appeal to a female audience, targeted banner ads were utilized to boost user interest. To encourage playtime, daily rewards were offered through time quests, motivating users to log in and engage consistently. These time quests were continually showcased even after the initial D7 period to retain players.
1. **Hidden Quests and Community Engagement**
To enhance ROAS, "Hamtopia: Merge Dream Shopping Mall" introduced hidden quests that focused on achieving specific in-game milestones, such as constructing a public restroom. These quests were paired with community events that incentivized players to share their achievements for rewards, fostering a sense of community and engagement.
For example, an initial hidden quest for constructing a parking lot was launched alongside an event encouraging players to capture and share their progress on social media for gem rewards. This strategy seamlessly led players to the next hidden quest, maintaining ongoing engagement.
### **Results: Smashing Expectations with a 195% D30 ROAS**
The combined strategies of time quests and hidden quests allowed Hello Games to optimize campaign retention effectively. The outcome was a remarkable increase in long-term player retention and acquisition of new users, achieving a D30 ROAS of 195%.
| **D7 ROAS** | **D14 ROAS** | **D30 ROAS** |
| ----------- | ------------ | ------------ |
| 71% | 105% | 195% |
#### Next Level
Looking ahead, Hello Games plans to sustain the momentum of "Hamtopia: Merge Dream Shopping Mall" by continuing to engage new players through recurring community events and hidden quests, ensuring both player retention and ongoing ROAS optimization. If you're interested in learning more about how we can help you achieve similar results, please reach out to our sales team at [\*\*sales@gna.company](mailto:sales@gna.company).\*\* We're here to support your growth and success!
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