# Playio Featured

### 1. Product Introduction

The **'Playio Featured'** is an effective product for securing volume as it prioritizes banner exposure on all high-converting display placements within Playio.

* We offer exclusive features such as 'Time Quest' and 'Hidden Quest'.
* Charges are incurred only for game installations, not for banner exposure.
* Gender and age targeting is possible, allowing effective banner exposure.

### 2. Display Placements

There are multiple banner display placements within the Playio app.

The ‘Store Banner’ and ‘Floating Button’ are exclusively displayed during the Playio Featured Promotion. The two display placements mentioned above are not available for normal CPI campaigns.

![](https://oopy.lazyrockets.com/api/v2/notion/image?src=https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F76656947-fbc9-459a-8655-79cf50e39da3%2F7ccd8ece-0a72-4e84-9f5d-25cbbbe6c4f2%2F%25E1%2584%258C%25E1%2585%25B5%25E1%2584%2586%25E1%2585%25A7%25E1%2586%25AB.001.jpeg\&blockId=77052468-281e-43ec-b669-6b7b7ea85695)

![](https://oopy.lazyrockets.com/api/v2/notion/image?src=https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F76656947-fbc9-459a-8655-79cf50e39da3%2F2c890f65-e54d-4413-b59c-74ec14cbfb59%2F%25E1%2584%258C%25E1%2585%25B5%25E1%2584%2586%25E1%2585%25A7%25E1%2586%25AB.002.jpeg\&blockId=41fa8705-da84-46c9-92ad-4e1bd312bd97)

### 3. Unit Price and Budget

| Genre             | CPI   | Budget           | Remarks                                        |
| ----------------- | ----- | ---------------- | ---------------------------------------------- |
| CASUAL            | $2.50 | 16,000+ installs | Budget cannot be changed once Featured is live |
| RPG               | $4.00 | 16,000+ installs | Budget cannot be changed once Featured is live |
| STRATEGY/HARDCORE | $5.50 | 16,000+ installs | Budget cannot be changed once Featured is live |

### 4. Targeting Options

| Target Options | Description                | Surcharge |
| -------------- | -------------------------- | --------- |
| Gender         | Female or Male targeting   | 10%       |
| Age            | Target specific age groups | 20%       |

### 5. Notes

* Playio Featured runs on a weekly basis, and cannot be booked 2 times in a row.
* Applications for the Playio Featured can be made until business day D-7 from the execution date.
* Only one game can be used during the Playio Featured, but it is possible to run another title at the same time if the promotion targets are different.
* Campaign performance can be checked on the Playio dashboard the next day at 11 a.m. (KST)
* Image resources must be provided by business day D-1, and if you provide PSD files, Playio will directly design creative variations for this promotion


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