# CPI Package

Playio’s unique action-based reward system helps game companies to acquire new game users.

### 1. Product Information

Playio’s CPI product operates on a per-game-install billing model, meaning it incurs charges for each game installation.

While there is a charge per installation, users receive benefits based on playtime. This approach can positively impact user retention and purchase conversion rates.

### 2. Various Event Operations

Playio’s CPI product offers various events to achieve your advertisement goals.

Unique events like the ‘Play Quest’ event, which can only be experienced on Playio, encourage voluntary user participation and maximize marketing effectiveness.

#### **2-1.** Time Quest

{% hint style="info" %}
Time Quests are playtime-based events that can only be experienced in Playio.
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![](https://2344874331-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGaMHNgTgWsmpkeIEs6mw%2Fuploads%2FZ5jHS93IZqwASrZXYP34%2FDaily-Quest.jpg?alt=media\&token=45198fbb-d05f-46ad-841f-ba58b324e8a3)

Time Quests is a quest where rewards are granted for playing the game within the advertising period, making it effective for user retention and conversion.

As it encourages daily play, it helps secure long-term loyal players even after the advertising ends.

#### **2-2.** Hidden Quest

![](https://2344874331-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGaMHNgTgWsmpkeIEs6mw%2Fuploads%2Fp32K9Y0E97iIDeK9qnJ3%2FHidden%20Quest%20.jpg?alt=media\&token=297be629-6e81-449d-abb3-fc3c9ed5af08)

Hidden Quests encourages user actions, including sign-ups, in-app purchases, and ad views, up to any in-game event needed for optimization.

Hidden Quests’ events can be configured with content suitable for achieving your advertising goals.

\*Now using non-unique postback events, certain quests can repeatedly show depending on campaign settings

{% hint style="warning" %}
This feature is only available if we can receive postback events from your MMP
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#### **2-3.** Community Event

{% hint style="info" %}
We recommend this event if you are not using an MMP. Creatives will need to be made in order to operate this event.
{% endhint %}

![](https://2344874331-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGaMHNgTgWsmpkeIEs6mw%2Fuploads%2FTO8QqO6S7XFjs7w8tnwH%2FCommunity%20Quest.png?alt=media\&token=f183b539-5ced-4042-aa14-2c170c64b892)

Community Events encourages user actions, including sign-ups, in-app purchases, and ad views, up to any in-game events. This can also be used as a launch or update celebration event.

<details>

<summary>Community Event Writing Guide</summary>

The writing guide is in a free format, but please refer to the following four pieces of essential information and include them:

1. Event Period
2. Event Details and Participation Instructions
3. Event Rewards
4. Precautions

**\[Example]**

> Join us for the spectacular 11th-anniversary party of I Love Coffee, set aboard a cruise on the azure seas!
>
> Introducing the “Saintly Healing” theme 💙
>
> Discover the new theme and claim special rewards! For more details, please see below.
>
> ***
>
> **☕️ Event Duration**
>
> * From July 12, 2023 (Wednesday) to July 31, 2023 (Monday)
>
> **☕️ Event Details and Participation**
>
> ⓵ Decorate your café with the enchanting ‘Saintly Healing’ theme.
>
> ⓶ Take a snapshot of your café showcasing the theme and upload it as a comment to this post.
>
> **☕️ Event Rewards**
>
> * **All participants will receive a reward of 3,000 Gems**
> * Additionally, 11 lucky participants will be selected through a random draw to receive exclusive “I Love Coffee” acrylic goods.
>
> **☕️ Important Notes**
>
> * To participate in this event, you must have the latest version of Playio installed.
> * This event is open to users who are logged into Playio.
> * The event will run from July 12, 2023, to July 31, 2023.
> * Please be aware that the event is subject to change or cancellation without prior notice due to unforeseen circumstances.
> * Participants found using unfair methods to participate in the event may have their rewards withheld.
> * If we cannot verify your achievement or if manipulated screenshots are uploaded, you may be excluded from receiving rewards.
> * Participation through methods other than posting comments on this post will not be considered valid.
>
> Now log in to I Love Coffee and enjoy the delightful 11th-anniversary party🥂
>
> Thank you!

</details>

### 3. Advertising Unit Price and Targeting

{% hint style="info" %}
The price excludes VAT, but includes agency fees in the case of agency transactions. Playio covers the agency transaction fees.
{% endhint %}

#### **3-1.** Standard Unit Price

{% hint style="info" %}
This is the basic unit price based on a broad target. Additional surcharges are applied when applying targets.
{% endhint %}

| Genre               | CPI                                                                                                                                        | Volume (1-week period) | Remarks    |
| ------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------- | ---------- |
| Casual              | [Contact us now to check unit prices](https://docs.google.com/forms/d/e/1FAIpQLSfueerchN7D0MQAPABHnC33lLIb_4oHq1wXMmHvsz8_3iQRng/viewform) | 16,000+                | Negotiable |
| RPG                 | [Contact us now to check unit prices](https://docs.google.com/forms/d/e/1FAIpQLSfueerchN7D0MQAPABHnC33lLIb_4oHq1wXMmHvsz8_3iQRng/viewform) | 16,000+                | Negotiable |
| Strategy / Hardcore | [Contact us now to check unit prices](https://docs.google.com/forms/d/e/1FAIpQLSfueerchN7D0MQAPABHnC33lLIb_4oHq1wXMmHvsz8_3iQRng/viewform) | 16,000+                | Negotiable |

#### **3-2.** Targeting Options

<table><thead><tr><th width="154.71875">Targeting Options</th><th width="422.67578125">Description</th><th>Surcharge</th></tr></thead><tbody><tr><td>Gender</td><td>Targeting FEMALE or MALE</td><td>10%</td></tr><tr><td>OS version (Android OS)</td><td>Targeting based on Android OS version</td><td>10%</td></tr><tr><td>Pre-registration status</td><td>Targeting users who have pre-registered to the title</td><td>10%</td></tr><tr><td>Installation Status</td><td>Targeting users who have either installed or not installed the advertised game</td><td>10%</td></tr><tr><td>Age Targeting</td><td>Targeting specific age groups<br><mark style="color:red;">*18+ Games on default will have surcharge fees applied</mark></td><td>20%</td></tr></tbody></table>

### 4. Advertising Benefits by Budget

{% hint style="info" %}
For examples of each banner's layout, please refer to the [\[Advertising Creatives Guide\]](https://playio-ads.gitbook.io/playio-ads.en/ad_guide/ad_creative_guide)
{% endhint %}

<table><thead><tr><th width="138.2890625">Daily Install Cap</th><th width="220.09765625">Display Placement(s)</th><th>Push Message or In-app Notifications</th></tr></thead><tbody><tr><td>1,000caps or more</td><td>Today Banner, Front Pop-up Banner, Line banner</td><td>1 message per month</td></tr><tr><td>500caps or more</td><td>Pop-up Banner, Line banner</td><td>1 message per month</td></tr><tr><td>300caps or more</td><td>Line banner</td><td>X</td></tr></tbody></table>

### 5. Note

* The minimum campaign execution amount is **$5,000 for a 2-week period** (excluding VAT).
  * For CPI campaigns, the daily cap is a minimum of 300 installs, and the weekly cap is a minimum of 2,000 installs
* ‘Hidden Quest’ are only operable with MMP integrated postback events
* ‘Community Events’ can be operated as long as creatives are made for the event. Please refer to the [Playio Creatives Guide](https://www.notion.so/Playio-Creatives-Guideline-d115a7f0b784469c91e3e137a86ba671?pvs=21) document for production guidelines and reference.
* Unit prices may vary. Please contact your account manager to receive more information.

{% hint style="info" %}
Have more questions? Contact <sales@gna.company> for more information.
{% endhint %}